Who We Are

TRF is a refined modestwear brand rooted in softness, sophistication, and cultural pride.

Founded in Oman and beloved across the GCC and beyond, TRF was created for women who value grace, intention, and timeless beauty.

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Based in Oman

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About TRF

Every piece is designed to celebrate femininity. With silhouettes that flow, fabrics that feel luxurious on the skin, and details that speak volumes without saying a word.

The Meaning Behind TRF

The name TRF (read as Tarf) comes from the Arabic word that describes something soft, delicate, and beautiful, and also refers to luxury and elevated living.

It’s a word that holds a quiet kind of power. A softness that commands presence. A beauty that endures.

That dual meaning is woven into every design – pairing elegance with ease, and modesty with modern refinement.

A Note from the Founder

“I started TRF with nothing but a vision, a phone, and a single rack of handmade designs at a seasonal exhibition. I didn’t have a store, a team, or a marketing strategy. But women were drawn to what they saw — the feel of the fabrics, the quality of the work, the way the pieces made them feel. That feeling is what TRF is all about.

Over the years, we’ve grown into a boutique experience — one built on intention, word of mouth, and loyal clients who return season after season. Whether you’re here for your very first piece or your tenth, I’m so honored to welcome you into the world of TRF.”

- Swaira A.

Our Philosophy

We don’t follow trends. We don’t mass-produce.

Every TRF piece is original – made with care, premium materials, and quiet confidence. From our signature sticker sheet to our personalized packaging, we believe every detail should reflect the same beauty as the garment itself.

At TRF, modesty isn’t about limitation – it’s about expression. And we’re here to help you express it beautifully.